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Fintech PR in Nigeria: Communicating Trust, Not Features
By Arone Godwin In fintech, the product is trust. Customers are not just trying an app; they are handing over their money, their identity and often their business. So when a fintech announces a launch, a…
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PR for Nigerian Startups: A Practical Starting Guide
By Arone Godwin When most founders hear “PR,” they picture a press release going out on launch day. For a startup, that is the smallest part of the job. Good PR for startups in Nigeria is…
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Understanding Nigerian Customers: What New Entrants Miss.
By Adesewa Adebukola Adeyemi Entering Nigerian market looks easy on paper. Over 200 million people, a massive youth population, and one of Africa’s largest economies. But many new brands- both local startups and foreign entrants –…
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Crisis communication plan for Nigerian business: A guide to protecting your brand’s image
By Adesewa Adebukola Adeyemi In Nigeria, a crisis doesn’t stat quiet. With 109 million people on Whatsapp, active Twitter/X, Facebook communities and fast moving blogs like Linda Ikeji and Instablog, a single customer complaint, product failure,…
